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Virtual reality headsets double sales for property group - Manchester Evening News

"Virtual reality headsets have helped boost apartment sales at a new off-plan development in Manchester city centre.

Fifteen per cent of the 145 apartments sold in The Hallmark’s opening weekend came from buyers who had donned the headsets – equating to more than one every hour, doubling the developer’s projections.

Richard Forman, head of sales and marketing at Delph Property Group, said: “We usually expect to sell between seven and 10 per cent in an opening weekend, but we have doubled that to 15 per cent at The Hallmark.

“Virtual reality headsets are a much-welcomed leap forward in presenting off-plan development to the public." ...

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Jens Mehlannews